Patty McGee Literacy Consulting

the vision

Patty McGee needed a cohesive, elevated brand presence that reflected her reputation as a nationally recognized literacy consultant, speaker, and author. With an established audience of educators and a growing body of work—including books, workshops, and speaking engagements—it was essential to unify her brand across all touchpoints. The goal was to create a complete identity system and digital platform that felt both professional and approachable, while supporting education, engagement, and growth.

the impact

We led a full-scale brand and website transformation, creating a cohesive identity that carries through her logo, digital presence, and educational materials. The website was designed to balance warmth with authority—making it easy for educators to explore resources, discover services, and connect for professional development opportunities. Alongside the site, I developed supporting brand assets including her ebook and visual identity system, ensuring consistency across every touchpoint. The result is a polished, recognizable brand that positions Patty as both a trusted expert and an approachable voice in literacy education.

signature details

Full brand identity design including logo and visual system
Custom website design focused on clarity, trust, and user experience
Resource-driven layout to support educators with actionable content
Strategic pathways for bookings, workshops, and speaking opportunities
Cohesive digital assets including ebook design and branded materials

"Cayla's work is remarkable. Her eye for design and her knowledge of business sets her apart. Cayla is patient and proactive. My website and new slide deck are beyond gorgeous!"

Patty McGee