Park Pals WI

Park Pals WI is a nonprofit providing free play-based learning programs, family events, and community connection opportunities for children and caregivers.

the vision

Park Pals WI has built an incredible community centered around play, connection, and learning for families throughout Southeastern Wisconsin. While their previous website provided important information, it no longer reflected the warmth, energy, and impact of the organization. The goal was to create a welcoming online experience that better represented their mission, simplified navigation, and made it easier for families to discover programs, register for events, and get involved in the community.

the impact

The redesigned website now serves as a stronger digital foundation for Park Pals WI. Families can more easily explore programs and events, community members can learn about sponsorship and volunteer opportunities, and the organization has a professional online presence that better reflects the incredible work being done throughout Southeastern Wisconsin. Most importantly, the website now supports the continued growth of Park Pals while creating a welcoming first impression for new families discovering the organization.

signature details

Designed to reflect the warmth, connection, and community-centered mission of Park Pals WI.
Created with busy families in mind, making important information easy to find and access.
Ensuring a seamless experience whether visitors are browsing from a phone, tablet, or desktop.
Built with speed, usability, and accessibility at the forefront of the design process.
A flexible website foundation that can grow alongside the organization's programs and impact.

"Cayla and her team are absolutely fantastic! She took my DIY website and turned it into a professional, well composed site that took my small nonprofit to the next level! Cayla was so patient with me as this was a new and large project for our organization! Cayla was able to take the wheel and run with the project but also checked in regularly for feedback, options etc. She was able to manage all of the plugins that I needed, integrated my newsletter, all of our events and navigated SO MUCH more for me. I am so thankful for The Meraki Impact and their expertise in branding, communications, and design. Truly so thankful!"

Allison McGaver